West.
Porsche Taycan Cross Turismo
& Ahluwalia national campaign.
We the Porsche team were briefed to build a campaign to address modern day issues experienced by the affluent consumer. The new Porsche Taycan Cross Turismo car is at the forefront of this campaign that combined an electrical vision with forward thinking, disruptive fashion designer Priya Ahluwalia. My role within this campaign was to support the team with sketch work, ideation and general design support to role out the campaigns assets across paid and organic social, print & digital mediums.
Client: Porsche GB
Agency: Keko London
Art Direction: Lottie Griffin
Design: Callum West
Client Service Lead: Harry Steer
Copy Writer: Will Baxter
Photographer: Alexander Rhind
Campaign roll-out.
As a team, we scamped, rationalised and executed the rollout effectively for this campaign. Being the brand guardian of the Porsche GB client, it was my responsibility to execute assets across multiple platforms, ensuring that the brand is kept in check but allowing the flexibility and creativity to speak for itself.
Condé Nast print ad.
The target market for this campaign was driven towards targeting youths and modern day affluent consumers. The kind of Individuals who aspire to buy a Porsche in either now or the the future. The partnership between Porsche and Priya Alhuwalia meant we had the opportunity to showcase the campaign through a contemporary sense and allowed us the opportunity to feature within British Vogue’s magazine.
