West.
HUE
HUE is a contemporary, simplistic and luxury teeth whitening kit targeted towards millennials within the dental industry. The goal of HUE is to address
the consumers user experience of the product from start to finish, from first receiving the product to even the disposal of it. The uniqueness of the product is found within its design, which is revealed to the consumer within its individual layer approach.
Product design
3D Modelling.
UX Design.
Branding.
Concepting.
The project addresses each stage of the product from getting it into the market - including its initial market research right the way through to the modelling of the design ready for manufacturing. To the left, I’ve highlighted HUE’s early stage design sketches.
Target Audience.
With the identified target audience being tailored towards the millennial consumer, HUE is targeted to those who are obsessed with achieving the perfect smile and those who admire minimal and stylistic design choices.
Unboxing experience.
HUES unboxing experience was tailored towards meeting the satisfaction of those who interact on social platforms such as Instagram and are influenced by modern day advertising. The type of consumers which are often referred to as influencers & enjoy sharing their unboxing experiences online. To cater to this particular market, HUE’s design was carefully thought out into individual layers that reveal each section of the product one by one. The intention to keep the excitement at the forefront of the products experience.
