West.
Porsche Classic Story.
Often briefed to re-imagine and invent the visuals for Porsche’s cars using existing assets supplied by the wider team across social platforms. Porsche’s Classic Story is the perfect example of this which involved re-inventing old Porsche posters with use of vintage colours and modernising them into contemporary posters using brighter & fresher colours. This resulted in being one of Porsches top 3 best engaged stories over the past three years. See below for further details.
Client: Porsche GB
Agency: Keko London
Art Direction: Callum West
Design: Callum West
Social Media Manager: Nikolai Attard
Follow on work.
Due to the success of the story, we were fortunate enough to be directly contacted by the client who deals with ‘Porsche Classic Online Shop’, who showed interest in me further developing a sponsored social campaign for the brand, inspired by the organic social stories I had previously designed. These assets can be seen below.
