Porsche E-Sports Virtual
Carrera Cup 2022.

Last year, Porsche took the British world of Esports by storm with the first ever Virtual Carrera Cup GB. Seasoned sim racers and new fans alike turned on and tuned in to flat-out performances at recreations
of some of the most famous racing circuits.

This year, it’s time to go even bigger. With a core audience already established, the Virtual Carrera Cup has the opportunity to express itself as a true online racing brand and community.

Buckle up. It’s time to launch.

Client: Porsche GB
Agency: Keko London
Art Direction: Callum West
Designer: Callum West

Motion Design: Callum West

Copy Writer: Will Baxter

Social Media Manager: Nikolai Attard
Client Service Lead: Jenn Hill

ROUTE ONE

THE MOTORSPORT MATRIX

ROUTE TWO

MAKE
YOUR MOVE

LOOK & FEEL RATIONALE

Right now, the whole world is embracing a new digital destiny.
It’s no longer the stuff of tomorrow – it’s right here, today.

This route celebrates this shift with its array of digital textures, a modern gaming-inspired typeface and vibrant bolts of energy to draw the eye
and focus attention.

It’s a style that embraces the language of NFTs, digital currencies and online UIs, while still maintaining a strong motorsport-adjacent individuality for maximum impact across social.

ELEVATING MOTION GRAPHIC.

ELEVATING GRAPHIC.

GAMER FONT.

LOOK & FEEL RATIONALE

Take a risk, go for a gap, make that move.

This route fully embraces the ‘live on the edge’ mentality motorsport requires. With directional motifs throughout, it encourages our audience to embody the excitement of Esports.

It’s a strong and bold visual style that connects the previously disparate worlds of online community and motorsport thrills. Delivering unexpected thrills, it places our audience firmly
in the action at every twist and turn.