West.
Tenacity Event Services
THE BRIEF
London-based events start-up looking to tackle all events ranging from corporate dining to the Euros.
Their founder Charlie Ford had a vision of how she wanted the logo to look, which involved sticking to a more simple text approach.
The challenge here was the still pursuit a clear visual identity, to make the brand feel at home within the event servicing space.
Logo Design
Stationary Design
Logo Animation
Website Design
THE SOLUTION
The solution we came to was to use a modern & clear typeface with clear use of bold strokes. I then used the bold stroke from the 'Y' in the company name to take this brand on a journey.
The stroke is then used in a dynamic way which can connect to many different sectors in the event space. Animating the stroke continuously up and down embodies sound-waves. Allowing the stroke to take the shape of a route could connect the brand seamlessly to motorsport or running events. It's a simple but very effective, versatile brand tool.
