West.
Tyla x Durex concept.
Apart of my interview process with the LADbible Group I was briefed to design a series of concept assets for a new collaboration series with LADbible's female lead brand 'Tyla' and Durex. The series is called 'Live Laugh Lube' and is based on Tyla's audience sending in sex stories, where a host and talent will review the stories in a 'gogglebox' style.
Design
Presenting
Motion Design
Design concept features.
Below are the individual features of the concept. The design required a thick title type style in order to ensure it held strong, overlaid over the 'luby' background.
Backgrounds.
I also had to create two background styles so that when Tyla's audience sends through videos that are in different ratios, we are prepared by having these behind the video. Maintaining the campaign look and feel.
